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THE GREEN THREAD:
HOW IKEA SUPPORTS CUSTOMERS TO MAKE SUSTAINABLE EVERYDAY CHOICES


PROJECT
IKEA GLOBAL x IKEA COPENHAGEN
LOCATION
IKEA COPENHAGEN
YEAR
2024-2025

PROJECT DESCRIPTION
As IKEA is ever evolving, we supported IKEA Creative Lab to test the new sustainability approach in the Copenhagen store. We planned and created multiple store display solutions combining digital and physical tools to communicate sustainability in an engaging and informative manner.
Some examples follow:


Refreshing a sustainable Home of 55 m2 in the store with day-to-day tips and ideas from kitchen to balcony.



Entrance to market hall with storng visual displays highlighting products stories of preserving and saving food.
See the layout mock-up and the implemented store solution.




We also boosted a transition area that became a hot spot for sustainable know-how. Through 5 stories from saving energy and water through caring and reparing products we planned and built a truly green oasis.


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