JSB X VITRIN EXHIBITION
‘3 rabbits, 26 women and 32 chairs’
exhibit the brand’s collection pieces into works of art.
Installation / concept planning / implementation
Je Suis Belle / Hungarian Fashion brandLOCATION
Vitrin showroom, Budapest, Hungary
project description :
JSB asked us to
create an exhibition from their most elaborate collection pieces, so that
viewers can immerse themselves in the hand embroidered details of the dresses.
We took inspiration
from the brand’s brave references that include reaching back to renaissance art
and iconography. This helped us to group the pieces creating triptychs, a choir
of angels or a sacrifice. Not to compete with the dresses’ meticulous handwork
the displays were minimal, and the connection with the dresses were made by
braiding the wood display with colourful metallic threads.
details to love:
levitating coat, minimal and crafted displays
Photo credits: Gosztom
Project was made in
cooperation: Vitrin Showroom