JSB X VITRIN EXHIBITION
 
CONCEPT

‘3 rabbits, 26 women and 32 chairs’

Reinterpret and exhibit the brand’s collection pieces into works of art.

WORK

Installation / concept planning / implementation 

CLIENT

Je Suis Belle / Hungarian Fashion brand
LOCATION

Vitrin showroom, Budapest, Hungary

YEAR

2016

project description :
JSB asked us to create an exhibition from their most elaborate collection pieces, so that viewers can immerse themselves in the hand embroidered details of the dresses.

our solution:
We took inspiration from the brand’s brave references that include reaching back to renaissance art and iconography. This helped us to group the pieces creating triptychs, a choir of angels or a sacrifice. Not to compete with the dresses’ meticulous handwork the displays were minimal, and the connection with the dresses were made by braiding the wood display with colourful metallic threads.

details to love:
levitating coat, minimal and crafted displays

Photo credits: Gosztom Gergő
Project was made in cooperation: Vitrin Showroom