IKEA PLANNING HUB
 
CONCEPT

A professional kitchen planning studio to improve customer experience.

WORK

interior design / concept planning / implementation

CLIENT

IKEA / retail
LOCATION

Copenhagen / IKEA Gentofte, Denmark

YEAR

2016

project description / brief:
‘We are kitchen specialists in a professional environment, givig a complete service to the customers, who will have a comfortable and easy buying experience when planning and buying kitchens at IKEA.’

our solution:
As it was a remodeling of an existing store, we took the possibility to analyze the current situation and together with competitor visits, make a new proposal. We divided the planning hub into 3 sections according to customer needs: ‘The Bar’ consists of single, quick work stations, ‘The Restaurant’ is couple-friendly area with  staff support, and ‘The Booth’  area is made for families with play area and also handicapped accessible. We also took special care about choosing sound absorbing materials like felt and special flooring/ceiling panels. We kept the style clean and modern with calm greys, soft blonde wood and cylindrical lamps that gives saturated pleasant light.

We managed to increase the seats and the effectiveness of the area by creating a structured and quiet environment for planning in a busy store.

details to watch:
tactile materials as blonde wood, felt and matte white finishes

photo credits:
IKEA Denmark, neongrey