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AFFORDABLE DREAM KITCHEN
CONCEPT
Affordable dream:A gorgeous kitchen with a toddler
WORK
New store concept project / Global Pilot store for IKEA / interior design / planning
CLIENT
IKEA / retail
LOCATION
IKEA Xuihui, Shanghai, China
YEAR
2019 - 2020
target group:
Typical Shanghai family in their mid-thirties with medium income and a toddler boy.
project description:
The Life event - 4x4 room - with a fixed size of 4 x 4 metres- is a focus room set in the store that expresses local lifestyle with simplified tool set and strong storytelling.
our solution:
Style
and form language: This elegant, modern kitchen represent the dream kitchen in New Chinese Style. A kitchen with timeless design that reflects an up-to-date trend, still offers full functionality and safety. The contrast between white and dark wood, accents and accessories with geometric shapes and organic patterns create balance.
details to love:
tye-dye blue accent
CONCEPT
Affordable dream:A gorgeous kitchen with a toddler
WORK
New store concept project / Global Pilot store for IKEA / interior design / planning
CLIENT
IKEA / retail
LOCATION
IKEA Xuihui, Shanghai, China
YEAR
2019 - 2020
![](https://freight.cargo.site/t/original/i/5ee043eb7ae99987af1e7031bdfce778abe914a2db0bfe7f433897e964b7f118/CE_S03_R06.png)
![](https://freight.cargo.site/t/original/i/b7f41c36517ef76b8269f14a7215323eea0617641416f41d46d8035a7fc44de4/4x4-sot.gif)
![](https://freight.cargo.site/t/original/i/6ce0197c837c2dcd5230f672dc37eba630ec769d6907d2961401f53a1901ccdf/layout_view-copy.png)
target group:
Typical Shanghai family in their mid-thirties with medium income and a toddler boy.
project description:
The Life event - 4x4 room - with a fixed size of 4 x 4 metres- is a focus room set in the store that expresses local lifestyle with simplified tool set and strong storytelling.
our solution:
Style and form language: This elegant, modern kitchen represent the dream kitchen in New Chinese Style. A kitchen with timeless design that reflects an up-to-date trend, still offers full functionality and safety. The contrast between white and dark wood, accents and accessories with geometric shapes and organic patterns create balance.
details to love:
tye-dye blue accent