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AFFORDABLE DREAM KITCHEN
CONCEPT
Affordable dream:A gorgeous kitchen with a toddler
WORK
New store concept project / Global Pilot store for IKEA / interior design / planning
CLIENT
IKEA / retail
LOCATION
IKEA Xuihui, Shanghai, China
YEAR
2019 - 2020
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target group:
Typical Shanghai family in their mid-thirties with medium income and a toddler boy.
project description:
The Life event - 4x4 room - with a fixed size of 4 x 4 metres- is a focus room set in the store that expresses local lifestyle with simplified tool set and strong storytelling.
our solution:
Style
and form language: This elegant, modern kitchen represent the dream kitchen in New Chinese Style. A kitchen with timeless design that reflects an up-to-date trend, still offers full functionality and safety. The contrast between white and dark wood, accents and accessories with geometric shapes and organic patterns create balance.
details to love:
tye-dye blue accent
CONCEPT
Affordable dream:A gorgeous kitchen with a toddler
WORK
New store concept project / Global Pilot store for IKEA / interior design / planning
CLIENT
IKEA / retail
LOCATION
IKEA Xuihui, Shanghai, China
YEAR
2019 - 2020
target group:
Typical Shanghai family in their mid-thirties with medium income and a toddler boy.
project description:
The Life event - 4x4 room - with a fixed size of 4 x 4 metres- is a focus room set in the store that expresses local lifestyle with simplified tool set and strong storytelling.
our solution:
Style and form language: This elegant, modern kitchen represent the dream kitchen in New Chinese Style. A kitchen with timeless design that reflects an up-to-date trend, still offers full functionality and safety. The contrast between white and dark wood, accents and accessories with geometric shapes and organic patterns create balance.
details to love:
tye-dye blue accent